
Gianni Infantino has sparked outrage with his plans for the World Cup (Image: Getty)
- The Proposal: FIFA president Gianni Infantino plans to establish a $20billion (£15bn) commercial subsidiary to oversee major competitions, selling shares to private investors and national member associations.
- UEFA’s Resistance: UEFA strongly condemned the commercial plan, stating the “soul and governance of football are not assets to trade” and warning FIFA that the proposal crosses a line that governing institutions must never cross.
- Boycott Threat: European football nations representing UEFA’s 55 member countries are holding emergency meetings and considering the ultimate step of a World Cup boycott if Infantino fails to abandon the sell-off.
- Political and Fan Backlash: Prime Minister Andy Burnham branded FIFA “sell-outs”, insisting football belongs to fans, while supporter groups argued tournament ownership was never for sale.
- Investors and Leadership Gains: Thrive Eternal, led by Josh Kushner, was announced as lead investor, while critics point out Infantino could potentially transition into a commissioner role earning millions annually.