23 contestants thought they had the easiest question in the bag… then one hidden clue wiped them out in seconds. A deceptively simple puzzle on The 1% Club suddenly turned into one of the most devastating elimination rounds in the show’s history as 23 players confidently locked in the same mistake without spotting the tiny detail hiding in plain sight. When the correct answer was revealed, disbelief swept through the studio and viewers quickly admitted they would have fallen into exactly the same trap. The cruelest part wasn’t how difficult the question was it was how confidence became the very reason so many contestants walked out of the game.

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Screenshot of the "23 Out" game show set.

23 players were eliminated from The 1% Club in a shocking roundCredit: ITV
Screenshot of a man in a suit hosting a game show.
Lee Mack took to the airwaves on Saturday night to front the popular game showCredit: ITV
Screenshot of a game show question: "John writes with his right hand and the last word he'd write if he was writing this sentence would be 'be'. If Keith writes with his left hand, what would be the last word he would write in the sentence above?"
Many viewers said the question was ‘easy’ – but would you have got it right?Credit: itv

The 1% Club doesn’t test players on their general knowledge, instead contestants have to solve riddles.

100 players have to use common sense as they are tasked with solving questions based on logic and reasoning skills.

They are only given a 30 second time limit as they are whittled down as the questions get harder and harder.

In the end, they have the chance to enter the prestigious club by answering a question that only one percent of the public would get right.

The 56-year-old presenter moved onto the 70% question as he asked the remaining players to solve a question.

“John writes with his right hand and the last word he’d right if he was writing this sentence would be be.

“If Keith writes with his left hand, what would be the last word he would write in the sentence above?”

Of course the answer was the word ‘be’, as a different writing hand would not change the last word, something which many viewers playing along got correct.

However, a whopping 23 players in the studio answered the riddle incorrectly and they were eliminated from the game.

Viewers took to social media in droves as they couldn’t believe so many players left the game after such an ‘easy’ question.

Writing on X – formerly known as Twitter – one user posted a GIF of Reese Witherspoon as her Legally Blonde alter-ego, Elle Woods.

The image of the iconic film character sarcastically mouthed the question, “What, like it’s hard?”

“How did 23 get this wrong?,” asked a second user with a monkey covering his eyes emoji.

While a third exclaimed: “TWENTY THREE out on THAT?!?!”

As someone else stated: “How t* have 23 gone out?? Being left handed doesnt mean you write words in the wrong order.”

And a fifth fan added: “Too many people thinking too hard on that one #The1PercentClub.”

Because of the huge elimination, the jackpot prize rose significantly to huge levels.

The £5,000 pot rose to a whopping £28,000 as nearly a quarter of the total amount of players were eliminated.

Screenshot of a quiz question: If John writes with his right hand, the last word he'd write is "be." If Keith writes with his left hand, what's the last word he'd write? The answer is "be."
The different hands would not have effected the structure of the sentanceCredit: ITV
Screenshot of a game show revealing a £28,000 prize.
As nearly a quarter of the players were eliminated, thousands of pounds were added to the prize pot

The 1% Club continues on ITV1 and is available to watch back on ITVX.