17 contestants gone… and the answer had been staring at them the whole time. A picture puzzle on The 1% Club looked so simple that many players answered without a second thought. Just 30 seconds later, 17 contestants were eliminated after missing the hidden clue hiding in plain sight. While some viewers insisted the puzzle was far too easy, others admitted they completely fell for it. It’s another reminder that on The 1% Club, the simplest-looking questions can cause the biggest exits.

A PICTURE round on The 1% Club wiped out a whopping 17 players – would you have guessed it in the 30-second time frame?

Saturday’s episode of Lee Mack‘s ITV game show left many flustered with what appeared to be a relatively easy round.

Game show screen displaying 25%.
A picture question on The 1% Club left many viewed flummoxed – would you have guessed it?Credit: ITV
Contestants on a game show.
Many contestants were turned blue after they failed to guess the correct answerCredit: ITV
A man in a suit standing at a podium.
Host Lee Mack said 17 contestants had been eliminatedCredit: ITV
Screenshot of a game show puzzle: "In this puzzle, where are you GOING?"  The answer is "ROUND," shown as concentric circles.
ITV competitors were asked ‘in this puzzle where are you going?’Credit: ITV

The 1% Club doesn’t test players on their general knowledge like other shows.

Instead, it tests them on their logic, reasoning skills and common sense.

One hundred players are whittled down, question by question, as they are tasked with solving different riddles.

They aim to get to the last round where only one per cent of the public could answer the final question correctly.

On Saturday, show anchor Lee – who was recently slammed by fans after a personal comment to one player on-air – told the contestants: “Right we are at the 25 per cent stage now.

“In this puzzle, where are you going?”

An image flashed up on screen of the word “round”, surrounded by circles in different colours.

After the time was up, he told how the answer was: “Round in circles.”

Out of the 17 contestants wiped out, one was Harvey.

He told Lee how he had put “round the centre” instead, before being eliminated from the game.

Yet some of those watching at home branded the episode “easy”.

One posting on X: “Another abysmally easy episode of #The1PercentClub.”

Another put: “That 5% question was really easy – more like a 90% question.”

A third noted: “Blimey. That’s three weeks running I’ve got the final question correct.”

The show wrapped with contestant Marc scooping the £94,000 prize.

Previously, a swathe of competitors were knocked out by a very “easy” question.

A picture of a cat also posed issues for some brainboxes.

Puzzle: Where are you going? Round in circles.
Lee revealed the answer to be ’round in circles’Credit: ITV
Man in blue shirt participating in The 1% Club.
Harvey was one player to get the answer wrongCredit: ITV