23 contestants made the exact same mistake… on a riddle many viewers called unbelievably easy. A common-sense question on The 1% Club looked so straightforward that it barely seemed worth overthinking. But with just 30 seconds on the clock, 23 players talked themselves into the wrong answer and disappeared from the game in one brutal round. The reveal left the studio stunned, while viewers insisted the biggest trap wasn’t the question itself—it was thinking too hard.

ON TONIGHT’S edition of The 1% Club, 23 players were eliminated by an ‘easy’ question.

Lee Mack took to the airwaves on ITV to present another instalment of the popular gameshow.Screenshot of the "23 Out" game show set.

23 players were eliminated from The 1% Club in a shocking roundCredit: ITV
Screenshot of a man in a suit hosting a game show.
Lee Mack took to the airwaves on Saturday night to front the popular game showCredit: ITV
Screenshot of a game show question: "John writes with his right hand and the last word he'd write if he was writing this sentence would be 'be'. If Keith writes with his left hand, what would be the last word he would write in the sentence above?"
Many viewers said the question was ‘easy’ – but would you have got it right?Credit: itv

The 1% Club doesn’t test players on their general knowledge, instead contestants have to solve riddles.

100 players have to use common sense as they are tasked with solving questions based on logic and reasoning skills.

They are only given a 30 second time limit as they are whittled down as the questions get harder and harder.

In the end, they have the chance to enter the prestigious club by answering a question that only one percent of the public would get right.

The 56-year-old presenter moved onto the 70% question as he asked the remaining players to solve a question.

“John writes with his right hand and the last word he’d right if he was writing this sentence would be be.

“If Keith writes with his left hand, what would be the last word he would write in the sentence above?”

Of course the answer was the word ‘be’, as a different writing hand would not change the last word, something which many viewers playing along got correct.

However, a whopping 23 players in the studio answered the riddle incorrectly and they were eliminated from the game.

Viewers took to social media in droves as they couldn’t believe so many players left the game after such an ‘easy’ question.

Writing on X – formerly known as Twitter – one user posted a GIF of Reese Witherspoon as her Legally Blonde alter-ego, Elle Woods.

The image of the iconic film character sarcastically mouthed the question, “What, like it’s hard?”

“How did 23 get this wrong?,” asked a second user with a monkey covering his eyes emoji.

While a third exclaimed: “TWENTY THREE out on THAT?!?!”

As someone else stated: “How t* have 23 gone out?? Being left handed doesnt mean you write words in the wrong order.”

And a fifth fan added: “Too many people thinking too hard on that one #The1PercentClub.”

Because of the huge elimination, the jackpot prize rose significantly to huge levels.

The £5,000 pot rose to a whopping £28,000 as nearly a quarter of the total amount of players were eliminated.

Screenshot of a quiz question:  If John writes with his right hand, the last word he'd write is "be." If Keith writes with his left hand, what's the last word he'd write?  The answer is "be."
The different hands would not have effected the structure of the sentanceCredit: ITV
Screenshot of a game show revealing a £28,000 prize.
As nearly a quarter of the players were eliminated, thousands of pounds were added to the prize pot

The 1% Club continues on ITV1 and is available to watch back on ITVX.